About Us

It started with a simple belief: every woman deserves a wardrobe that feels like her — timeless, comfortable, and made to be worn for years, not just one season. That belief became Willow & Mae, born in a small Melbourne studio in 2010.

Where It All Began

Fifteen years ago, we opened our doors with one goal: to offer Australian women timeless, comfortable style they could feel wonderful in, at every age and every stage of life. No trend chasing, no fast fashion cycles — just pieces designed to be loved and worn again and again.

From that first small collection to where we are today, one thing hasn't changed: we design for real women, living real lives, who want to look effortlessly put-together without sacrificing comfort.

What We Stand For

We believe great style isn't about having the most clothes — it's about having the right ones. Every dress, every top, every piece in our collection is chosen for a reason: to flatter, to last, and to fit seamlessly into the moments that matter, from morning coffee runs to evenings out.

We design for women who have better things to do than chase trends — women who want to get dressed quickly, look beautiful, and feel completely like themselves.

Our Promise to You

We know shopping online takes trust. That's why every order is carefully checked before it leaves us, tracked from start to finish, and backed by a team that's always here to help. Your happiness isn't an afterthought — it's the reason we do this.

Celebrating 15 Years With You

It's hard to believe Willow & Mae has been dressing Australian women for over 15 years now. To celebrate this milestone, we're saying thank you the best way we know how — with a special clearance sale across our collection, and savings we've never offered before. It's our way of giving back to the community that has supported us all these years.

Every order helps us keep doing what we love, and we couldn't be more grateful. Come celebrate 15 years with us.

With love,
Willow & Mae